The search behavior of the users

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A well-functioning search function is a must for every user-friendly online shop. Find out where users expect the search field to be, what functions your shop search should have and how to best present the product search results. Meerkats keep an eye out How where what? Don't leave the user alone when searching for products! Image: © iStock/ Peter Malsbury Use of search in e-commerce In 2016, 3 percent of online shops did not offer their users a search function - even if this is a tiny minority, I find this number astonishing. Search is simply one of the must-haves of every online shop - no search function means dissatisfied users, which in turn leads to fewer conversions.

Conversely, an optimally functioning search ensures that the conversion rate India Phone Number increases in the long term. The majority of online shop operators are also aware of this: according to a study by the E-Commerce Guide , 80 percent stated that they consider the search function in their shop to be “very important”. 23 percent of online shops use the standard search function of their shop system, while 60 percent use an additional module from a third-party provider such as Findologic or Fact-Finder . While online shop operators hope for higher sales and happier customers from a well-functioning search, for many users search is simply the function in an online shop that they use first and most often.



Gero Lüben from exorbyte said in an interview that the reason for this was that thanks to Google, users are used to using the search immediately and finding what they are looking for quickly: The search function has gained immense importance. This is where the user moves. This allows the user to get to the product they want quickly and easily. And this makes the search extremely relevant to sales. [….] Almost 80% of users use search almost exclusively to find their product; So it's not something like category navigation .