When it comes to paid search that’s

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Now, you can leverage the tax man’s data, courtesy of the big G, to help you to decide where to advertise.And the best part? You can still layer income-based targeting with your other location targeting for maximal effect.Don’t want to take my word for it?Another Marketing Services strategist at WordStream, Jack Taylor, used household income targeting in a financial services client’s account to decrease the cost per lead by nearly 41% in a single month.

He focused on affluent searchers, a small, niche audience that he Greece WhatsApp Number Data deemed most likely to convert on this site, and used heavy bid adjustments to prioritize traffic from the top 50% of earners. The best part? Their conversion rate has improved because the new traffic is highly qualified. (More tips on how to target affluent audiences with luxury marketing here.)“Allen, this sounds so cool and I totally want to use it  where can I find it?!”Navigate over to the settings tab and select “Advanced Location.” It will bring up this menu:income targeting in adwordsSelect the “Location groups” tab and you’ll notice a list of three options.





The one you want is called “Demographics.”targeting demographics in google adwordsNow, choose the household income tier (or tiers) you’re interested in and click the big red “add” button!targeting household income bracketAnd2: Negative Keywords For All Of Your Campaigns (In A Fraction Of The Time)What is it?You’re reading a PPC blog so there’s no doubt in my mind you’re diligently adding negatives to all of your campaigns on a weekly basis.  one of the best money-saving habits you can adopt.