Main strategies to apply on social media

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Although each social network has its own particularities, digital marketing strategies can be applied to different platforms. Discover the main ones:

Content Marketing
Content marketing is based on producing relevant and inform Chinese Overseas Asia Number Data ative content for your niche, this way, it is possible to capture interest and curiosity according to their behavior on digital platforms.

It’s the strategy in any social media marketing campaign.

Create connection
Analyze the specifications of each social network and how you can better connect with your target audience through it.

The identification that users have with the brand is crucial for them to become repeat consumers.

Live on YouTube with interesting topics: on Instagram, reels and stories help a lot in maintaining this relationship and on Facebook it's worth working with text posts and images.

Visual identity
Your audience and, subsequently, your fans need to know your brand through a visual element , this helps a lot to ensure greater popularity for the profile and, of course, it shows authenticity. Design in this case is very important.

Study the colors, the messages of each symbol and how you will organize all the elements on your pages in a harmonious, beautiful and attractive way.

SEO
SEO ( Search Engine Optimization ) is a content tool to assist with Google 's organic traffic, to position websites in the top search positions.

For some social networks, it also ends up being a super valid option. This is because it combines content, relevance and strategy.

Paid Ads
Some platforms we studied in this article, such as Facebook, Instagram and YouTube, offer ads and paid advertising.

In other words, with an investment in accordance with what you want to achieve on these sites, it is possible to have greater engagement.



It’s worth it for selling products, services and courses.

Campaigns and promotions
Who doesn't love a discount coupon? So it is! This strategy has been present in the market for a long time and has migrated to digital.

Offering discount coupons on apps is very efficient because it encourages the user to at least visit the website.

It also guarantees many sales and increased monthly income. It is worth it.

How to apply on social media
To apply strategies on social media, it is important to gather some information in advance and plan not only the launch of the brand online but also the routine it should have.

Users expect great actions from profiles that are present on these platforms, for this reason, when applying strategies on digital platforms, take note of the following questions:

Define periodic goals;
Define your brand persona ;
Understand user behavior on each social network;
Have a post plan;
Share informative and relevant content;
Take time to interact with your audience;
Define a language for the profile;
Pay attention to the best times to publish on each platform.