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Remove anything that goes against your company's beliefs and purpose , that your customers don't like, or that doesn't help solve the specific challenge you've chosen. Carefully add anything that contradicts the status quo you have identified. Add the minimum viable market that will help you achieve your goals faster, easier, and in a simpler way. Take some risks. Without it, your content won't stand out. Zig zag when others zag. Taking no risks is the riskiest option. Otherwise, no one will notice your content. Louis Grenier Louis Grenier Founder EveryoneHatesMarketers
take a risk Take big risks. It may sound cliché, but there's never been a better time to try something new. In a normal year, it would be Australia Phone Number Data easy to adapt the core content playbooks to your business, but a content developer who can write on his resume that he launched a successful content initiative as the market emerges from the pandemic. There are no marketers on earth. …still. There is no playbook, so use that as permission to write from scratch. Think creatively about how you can inform, support, and delight your markets as they cautiously return to normalcy. What pitch did you make today that you didn't have a chance to pitch a
year ago (the risk was too high)? Now is the time. Len Markidan Len Marki Danpodia Chief Marketing Officer summary Want to continue learning about content marketing? We've got you covered. Below are some of our favorite resources to read and watch to keep you learning. How to build a successful content marketing strategy in 9 steps 5 reasons why content marketing is important 7 B2B Content Marketing Success Stories 5 types of content marketing to grow your business Content Marketing Strategies to Generate Leads and Sales (Watch on YouTube) Successful content marketing on a shoestring budget (watch on YouTube) Author profile Fio Dossetto Fio Dossetto Content Marketing Editor.
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