Building a reputation for a new brand

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Building a positive reputation online is an important step in developing a young brand. Topface Media experts tell you what tools and channels to use and how ORM can help a new company at the first stage of promotion.
Why a new brand needs to build an online reputation
Since 2022, Russian companies have been replacing departed foreign brands. Their number has increased by 17-20% over the past year, New Retail reports , citing Rosaccreditation.

When consumers choose a product or service, they compare information about several companies and study their ratings and assessments on the Internet. Preference is given to the brand with the best social media marketing service reputation on the Internet. And new organizations that have not yet accumulated reputational capital find themselves at a disadvantage among competitors. In order not to get lost in the market, work on building and developing a brand image on the Internet should begin immediately.

Effective brand reputation management is not only about avoiding PR crises. Most companies will not have to face large-scale negativity that threatens the existence of a business, especially at first. The main focus of ORM for new brands should be increasing its recognition and creating positive associations.

4 reasons to work on building a brand reputation on the Internet:
1
Companies with high ratings and a large number of reviews find it easier to attract new customers.
2
You can maintain the quality of your service and products and quickly respond to (or prevent) crisis situations by monitoring consumer opinions on social networks.
3



More opportunities to retain customers through interaction in reviews and direct communication on social media.
4
There is a higher chance of expanding your audience by building relationships with opinion leaders.
Reputation management can help bring a new product to market and make it recognizable and in demand. Example: a pharmaceutical company that faced difficulties when launching a new drug turned to Topface Media. The audience was not interested in the problem it solved, and the brand itself was very low in the network. With the help of the ORM complex, the agency's specialists were able to attract consumers' attention to the problem and launch a wave of online discussions. To do this, they created and pumped up company profiles on thematic resources, worked with search results using SERM, organized interaction with users and the work of agents of influence on top sites.
Why does a new brand need an online reputation
Read more about this case on the Topface Media agency website .
Next, we will look at which channels and methods will help in creating a positive reputation for a new company.
Channels for promoting a young brand
Social media
A company's social media profiles influence how consumers perceive the brand. Positive comments, reviews, and engaging posts can significantly enhance a brand's reputation, while negative feedback and criticism can harm it. Social media is a borderless space where information spreads at the speed of a click, making it an area of ​​increased reputational risks. Here, one negative incident can easily escalate into a full-scale crisis in just a few hours and cause damage to the reputation that will take months to restore.

It is important for a new brand to be present on all social platforms where its target audience is and to build communication with them.

An important principle: maintain consistency in the writing and design of brand profiles on all platforms of presence, otherwise users may have problems finding the official pages of the company. Consider the different spelling options that consumers can enter in the search bar.